Rediscover Main Street: Main Street Sense of Place Plan

Project Overview

The City of Milpitas has launched the Main Street Sense of Place Plan, also known as Rediscover Main Street, to reimagine and revitalize the heart of our community. Building on the recommendations and framework in the Gateway-Main Street Specific Plan, this effort will create a vibrant, people-centered destination that celebrates Main Street's unique identity and positions it for a thriving future.

The Plan will establish a new vision for Main Street—from Weller Lane to Great Mall Parkway, with a focus on the area between Calaveras Boulevard and Curtis Avenue— by developing design concepts that thoughtfully rebalance the right-of-way to create a safer, more accessible, and people-focused corridor for pedestrians, cyclists, and all users.

The project launched in December 2024 and is anticipated to be completed by Summer 2026. Throughout the process, the City is committed to ensuring community involvement, with multiple opportunities for residents, local businesses, and key community stakeholders to help shape the future of Main Street.

Project Deliverables

The Main Street Sense of Place Plan will result in a comprehensive set of deliverables, including:

• Development of Alternatives
   Creation of design alternatives for Main Street, offering different approaches to enhancing mobility, placemaking, public spaces, and economic vitality.
• Final Conceptual Alternative
   Refinement of a preferred conceptual design alternative based on community feedback and technical analysis, setting a clear direction for future improvements.
• Furnishing, Landscape, Branding, and Wayfinding Palette
   Development of a cohesive palette of streetscape furnishings, materials, and landscaping, along with a branding and wayfinding program that will strengthen Main Street’s identity and enhance the visitor experience.
• Cost Estimate and Implementation Plan
   Preparation of detailed cost estimates for improvements, along with a practical implementation and funding strategy to guide phased investments over time.
• Infrastructure Plan and Impact Fee Structure
   Development of a basic infrastructure plan addressing key utility and streetscape needs, alongside an impact fee structure to help fund necessary improvements and ensure the vision is achievable.

Timeline

Community Engagement

Community input is critical to the success of this project. Engagement touchpoints are planned throughout the process to ensure the vision reflects the needs and aspirations of the Milpitas community.

Stay tuned for updates on events, surveys, and additional opportunities to get involved!

Stay Connected!

For questions or more information, contact Lillian VanHua, Principal Planner, at lvanhua@milpitas.gov.