Bay Area Recycling Outreach Coalition (BayROC) is a collaboration between staff representing over 40 San Francisco Bay Area cities, counties and other public agencies working together on waste reduction and buy-recycled concepts through a variety of media campaigns which promote personal action and behavior change. The City of Milpitas is an active participant of BayROC and the STOP FOOD WASTE campaign.
Every year, Americans generate about 258 million tons of trash in the form of food, packaging, appliances and more. While we're starting to do better with recycling and composting some of it, more than 65% of the trash we generate ends up in landfills and incinerators, according to the U.S. Environmental Protection Agency (EPA). The most effective way to stop this trend is by reducing the amount of materials we use (or don't use), which reduces the amount of waste that we create.
Reusing and recycling are part of the solution, but some forget that to "reduce," or to use few materials in the first place, is a crucial step towards reducing the amount landfilled trash. There are many easy and creative ways to reduce the amount of waste generated. It may require some changes to your daily routines, but if we all work together to change our throwaway lifestyle, we can effectively conserve natural resources, reduce our dependence on raw materials, reduce waste disposal and handling costs, and ensure a cleaner, healthier environment.