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Charmaine is a seasoned brand strategist and communications specialist with a wealth of corporate, government and non-profit marketing experience. She comes to the City of Milpitas from a recent assignment with the U.S. Census Bureau managing community outreach and media partnership engagement with Northern California hard-to-reach audiences. She also spent 15 years with a national marketing and public relations agency focused on making relevant connections with multicultural, geographic, behavioral and generational audiences utilizing essential communication channels.
A strong proponent of Diversity and Inclusion, Charmaine acknowledges that the practice is an organizational imperative and not just a soft business program. As the City of Milpitas' Public Information Officer, Charmaine serves as the brand ambassador to external audiences and City employees.
Born and raised in the Philippines, Charmaine is bilingual. She speaks and writes fluent English and Tagalog. She graduated from Northwestern University with a Master of Science degree in Integrated Marketing Communications and completed her certificate program in Human Resource Management from the University of California, Berkeley in 2020.