As businesses across Milpitas sought creative ways to grow and adapt their businesses during the COVID-19 pandemic, the Milpitas Small Business Spotlight program provided an opportunity for 15 local small businesses to create 90-second promotional videos featuring their businesses. Milpitas community members nominated their favorite Milpitas-based small businesses. On September 25, 2020, the Office of Economic Development to select 15 businesses to be “in the Spotlight.” The promotional videos were posted on the City’s social media channels and a copy of each video was provided to proprietor of each featured business. The Spotlight program showcased these videos during a 15-month period to further promote Milpitas local businesses.